Laurence Lasater pens new book

A witness to the changes in one of America’s greatest industries, Tailwind Both Ways charts one cowman’s course for professional survival and personal fulfillment.

The exciting journey of a young couple who took “the big risk” of moving to a foreign country to pioneer in the rugged wilds of Mexico, including run-ins with hostile Indians in the 1960s, is sure to capture the reader’s spirit of adventure.

From their pioneering on an isolated ranch to marketing cattle nationally and internationally and making sophisticated deals with Wall Street and businessmen on the Forbes International Billionaire list, while surviving the U.S. market crashes of the 1970s and drought of the ’90s, this story encompasses a firsthand account of the experiences of this generation’s cattlemen.

Hardcover with jacket - 304 pages - 6x9" - 80 photos

To read an excerpt, click here.

Order your signed copy for $29 + $3 delivery.

Please send check to:
Isa Cattle Co.
Box 60327
San Angelo, TX 76906
Please include mailing instructions.